INHALT & PFAD:
Eye-Tracking Techniques appropriate to Evaluation Surveys
Ort: MZH 5210
Vortragende(r): Dipl.-Psych. Andreas Sprenger
(Universitätsklinikum Schleswig-Holstein, Campus Lübeck, Klinik für Neurologie)
Technical devices that are capable of eye tracking and gaze tracing have been developed recently to such an extend as to make them at low price, easy to use and widely applicable. But what kind of physiological and psychological aspects have to be kept in mind, what kind of accuracy is needed in surveys to evaluate Digital Media? What kind of data can one expect and what kind of registration is needed to get a clou on subjects' attention, interest, and perception? The talk wants to give an insight into the complexity of eye movements and visual perception and the consequences for designing test settings.
Andreas Sprenger studied Psychology at the University of Hamburg and already there he started his research activities using eye tracking techniques. He wrote the thesis for his diploma on "Usability of speed display in a Head-Up-Display" in 1991. Since then he first worked in applied research projects concerning gaze and view analysis for the car industry in Cologne, moved on to research in cognitive psychology at the TU Dresden, published on "Gaze-mediated interaction" and "Eye movement research in Human-Computer-Interaction". Since 1998 he is running the eye movement laboratory at the neurological department at the University Lübeck and preparing his doctoral thesis. During his research he applied several diffent devices to trace eye movement and discussed their value for applied as well as basic research purposes.
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