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‘Trust online and the phishing problem: why warnings are not enough’



Datum: 29.06.2012
Uhrzeit: 09:30 Uhr s.t.

Ort: Cartesium Rotunde


Vortragende(r): Prof. Angela Sasse Homepage - Vortragende(r) (University College London)

Abstract


Despite significant efforts by the security community, phishing is still a major problem in the online world. Several anti-phishing tools have been developed, but many users still don't pay attention to the warnings.
In this talk, I will briefly present results from an evaluation of an active anti-phishing signaling tool under conditions similar to those users face “in the wild”: time pressure and financial temptation.
Our results show a significant difference in the number of participants willing to take a risk when it was clearly flagged. But analysis of the qualitative data from post-session interviews shows that our participants took other signals into account: experience-based (previous experience with a website or a brand), familiarity-based (trust seals, known brand names or advertisements and social networking references) and content-based (information provided, website layout and company information). I will argue that we need to re-think our approach to trust and trust signalling in online interactions, and what changes are required.




Ansprechpartner(in) / Einladende(r):
Prof. Dr.-Ing. Carsten Bormann





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